Tom Cone
As a government-appointed advisor to small businesses, I’ve worked with more than three thousand clients.
Experience & Practical Help
Over four decades, I’ve launched, acquired and developed businesses, advised organisations, created commercial products, and built training programmes.
I’ve worked across sales, marketing, digital marketing, technology, publishing, eCommerce, SaaS, subscriptions, training and social media.
These days, I’m particularly interested in helping local businesses and organisations by applying my experiance and practical commercial thinking to current challenges
This may include clearer marketing, stronger social media, better positioning, improved customer communication, or sensible use of Ai where it can save time, improve services, or create new opportunities.
My focus is always practical and usable advice. Not theory. Not jargon. Not consultancy theatre. I'm quite used to rolling my sleeves up and going 'Hands-On'
If your business needs a clearer message, a stronger offer, a better online presence, or a more practical approach to Ai, I may be able to help.
Founder
I founded Goolenet.com, a local portal, and eZs3.com, a video SaaS platform that reached more than 11 billion cumulative video views.
I also run BridHub, a local information and publicity platform with more than 10,000 followers.
Investor
I acquired MemberGate and helped convert the platform from a licence model to SaaS.
Lifetime total: more than 5 million cumulative subscribers/members across client sites.
Lifetime total: more than 5 million cumulative subscribers/members across client sites.
I have also been an angel investor in GluShu and Boatwarden.
Business Advisor
Rural Development Commission.
One North East.
Cumbria Rural Enterprise Agency.
One North East.
Cumbria Rural Enterprise Agency.
Business Link Humberside.
Yorkshire Tourist Board.
Yorkshire Forward.
Yorkshire Tourist Board.
Yorkshire Forward.
More than 3,000 clients helped.
Panel Member, Fraisthorpe Windfarm Grant.
Maker
Marble Fort: a woodwork project that started as a marble winner, then became a money spinner.
PaintMate: a paint tin opener that does not damage the lid. The seal stays perfect. Paint does not skin over. Less waste.
I produced and sold more than 20,000 niche training DVDs.
Best Sleep Magazine.
I am writing three books on copywriting to help solopreneurs, small business owners, web publishers and social media creators.
The 5 Tribes
Each tribe has its own language. Discover the techniques that appeal to the tribe you target and bore the others.
Each tribe has its own language. Discover the techniques that appeal to the tribe you target and bore the others.
Embrace the Glitch
People do not have time. They are bombarded by brands and adverts. They doom scroll. This is the Glitch. Discover the techniques needed for the digital world.
People do not have time. They are bombarded by brands and adverts. They doom scroll. This is the Glitch. Discover the techniques needed for the digital world.
The Last Book on Copywriting
Copywriting books are dead. Long live Ai.
All other copywriting texts have been fed into Ai training, creating the most comprehensive archive ever assembled. One you are expected to use, not understand.
This book reverse engineers that digital aggregation. A unique resource that helps you select the technique most likely to be effective.
Copywriting books are dead. Long live Ai.
All other copywriting texts have been fed into Ai training, creating the most comprehensive archive ever assembled. One you are expected to use, not understand.
This book reverse engineers that digital aggregation. A unique resource that helps you select the technique most likely to be effective.
Current Projects
My current concepts and live projects span events, Ai services, digital booking systems, and future-facing manufacturing ideas.
Comedy Competition and Festival
A knockout comedy competition held in Bridlington and across social media, with an exceptional winner’s prize and a comedy festival to follow.
A knockout comedy competition held in Bridlington and across social media, with an exceptional winner’s prize and a comedy festival to follow.
HANDAL
An Ai powered booking service for tradespeople.
An Ai powered booking service for tradespeople.
ChatterBox
A new Ai service for care homes, enabling family connection, voice interaction, and resident engagement through TV-based technology.
A new Ai service for care homes, enabling family connection, voice interaction, and resident engagement through TV-based technology.
Beamables
A concept for frictionless manufacturing: order, design, transmit and make physical objects locally, on Earth and beyond.
A concept for frictionless manufacturing: order, design, transmit and make physical objects locally, on Earth and beyond.
Community & Public Service
I was the most successful independent candidate for Bridlington and The Wolds.
I am a Panel Member for the Fraisthorpe Windfarm Grant.
BinMan
I worked as an East Riding Council Street Scene Operative during the second lockdown.
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